Swedish Design in Milan

For the exhibition Hemma – Stories of Home in Milan, a selection of Swedish companies and designers have looked at the future while trying to improve the lifestyles of the individual and of the community by a functional and aesthetic approach to space and furnishing.

Anchored in the present, the students at Beckmans College of Design have written their own stories about what a home can be: – experimental, creative energy, narrative and collaboration are at the heart of development and challenging norms to create a better everyday life. By formulating and drawing up own projects, working in collaboration with other students, and with some of Sweden’s well-known manufacturers, they have developed new ideas on furniture and object design for the home. Photo: Rikard Lilja.

New Way Home: Graduates and alumni from the renowned Beckmans College of Design in Stockholm showcases new ideas on design for the home arena during Milan Design Week 2018.Left: Arbor, design by Madeleine Nelson and Frida Petterson. The shelf is a practical item of furniture that can house varied content as well as function on its own as a sculpture with an architectonic expanding expression. Right: Ground Settings, design by Emma Stridh, represents the design of a meal in which each part is made from the following raw materials: clay, wood, metal, linen and glass.

Left: Fransson, design by Anna Hermann and Lisa Jonsson. A stackable stool in a flat package that is visually sustainable. Right: Fortune, design by Jennie Adén and Hanna Stenström. With specific regard to entrances, museums and lobbies they have developed a large organic furniture and strengthened the sense of it being a fortune cookie by attaching a remarkably large fortune that reads: “big words are small on earth”.

Left: Equally Strong, design by Hanna Wik. The aim of Equally Strong is to challenge existing norms about gender and identity when it comes to working out, by means of design, to break them down focusing on the type of training that is most gender-coded: working out in the gym with free weights. Right: Kolonn, design by Klara W. Hedengren and Lisa Lindh. A room divider and room creator inspired by architectonic elements and artists with sustainability as the main focus throughout the entire design process. Kolonn is made of 100% cellulose fibres with no toxic additives.

Concretely Happy, design by Jonathan Nilsson. A project that experiments with concrete as a material, examining the need for a figurative narrative and stressing the importance of materiality in architecture and design. The starting point was the transition from 1920s Neo-classicism to Functionalism in Sweden.