New Muuto HQ

Speaking on the new HQ, Muuto CEO Anders Cleemann says:  – We wanted to create something that would serve as a functional workplace to the utmost degree for our employees while communicating the values and ideas of the Muuto universe throughout every single square meter, allowing us to welcome retailers, architects, dealers and press into our world, and adds: – We wanted to explore the blurring of lines between workplace and showroom with the hospitality atmosphere, emphasizing how our designs across furniture, lighting and accessories are suitable for any workplace context, whether it be canteen areas, stationary desk spaces, conference rooms or flexible work zones.

Through Muuto’s extensive collection of furniture, lighting and accessories, the new HQ allowed for the brand to explore the versatility within its collection. Speaking on that, Muuto Design Director Christian Grosen says: – The new HQ has a variety of spatial typologies: desk settings, quiet rooms, showroom areas, conference rooms and informal meeting spaces. We wanted to show how there’s a Muuto design for any of these needs, be it armchairs with a deep comfort and high functionality for longer meetings, informal sofas for impromptu encounters, friendly chairs for a canteen space or work-specific designs to provide added function and comfort throughout the workday,” and adds: “Just as with our designs, we’ve striven for the HQ to be relevant for many years to come in its aesthetic, quality and function.

Throughout the process, Muuto has collaborated with architecture and spatial design agency BRiQ on integrating Muuto’s ideas of the modern workplace into the new HQ. Noting on their approach on the project, architect Iben Bach says: – One thing that we paid a lot of emphasis to was the workflows of each team within Muuto; the people working in their design department need the agility to move around easily and test new products while the people in marketing have a lot of collaborative sessions and supply chain spend a lot of time by their desks. Investigating the various flows of each team allowed for the interior design to be informed by the workings and mechanics of each department within Muuto. By creating different zones for the various departments, we’ve striven to foster a sense of belonging within each team.