New Ikea Launch
Hjärtelig (means: warmly) is a collection of furniture, decorative objects and yoga equipment, carefully put together to set the mood for rest, relaxation and disconnection. The designers of the collection, Andreas Fredriksson and Maja Ganszyniec have focused on natural materials, which appeal to our senses and links us closer to nature.
The materials play an important role in the collection, and make furniture and products ideal for everyday use. The materials also reflect a desire to live in a more natural way. – We want to go in front for more sustainable materials and production methods. Therefore, we always try to use materials which are renewable, recycled or recyclable, and at the same time have a low price so as many as possible can afford them, the designers say. Since September 2015, all the cotton Ikea use use is either recycled or grown in a more resource efficient way, which also benefit the people who cultivate it. By 2020, all the wood they use is recycled or certified by Forest Stewardship Council (FSC). – The other natural materials used in the collection, like cork, flax, rattan and water plants, are also durable and well suited for everyday use. They are also better for the environment, since these materials can both be harvested and processed more sustainable, the designers conclude. The Hjärtelig collection will be available from April 13.