NYTT ROM has followed Niels Strøyer Christophersen and Frama from their modest start at a small corner apartment at Strandboulevarden in Copenhagen up until their today’s beautiful premises in the inner city. At that time Niels started with a few products, but with many ideas around a design language and attitude that after years has been materialized and worldwide appreciated. Frama Studio, showroom and store is today located in a former pharmacy. The old, beautiful St. Paul’s Pharmacy in Fredericiagade 57 is carefully restored and kept as in the old days, and works as a shop and showroom, while the first floor is the studios working space, where they operate within a broad creative area. New furniture is being developed, they offer a cutting-edge kitchen, they design lamps and ceramics, and they make complete interior solutions for dining, offices and private. In addition, the pharmacy tempts with exciting scents in delicate packaging.
Frama’s world of creation is unique, and the premises reflect the staff’s fascination for the presence of both past and present, of the desire for return to basics, and of simplicity and honesty. The walls hold the rough Frama surface; robbed to the minimum and surrendered by chance. It’s green and it’s yellow. It’s old and it’s new. The whole scene is a raw scene for Frama’s collection. The latest in the Frama collection is a shelf system named Shelf Library, a small round wooden stool, and the down-to-earth Farmhouse Table. See it all at framacph.com. This article is published in the upcoming NYTT ROM issue 72, in stores November 3.