Ikea + Hay
Ikea has a strong believe in collaborations between their own and external designers. The collaboration with Mette and Rolf Hay has been a fruitful process for both parts, and resulted in a collection with twice as many products than first planned. The collection called Ypperlig (as in excellent), consists of 65 products in a wide range of categories, from furniture to small interior items and décor. In addition, the design team has developed further Ikea classics as Pax, Klippan, Poäng and the blue Ikea carrier bag Frakta. According to Mette Hay, that together with her husband Rolf is the duo behind Hay design agency, it was important that the collaboration should reflect what Ikea is all about; honest, sustainable and affordable products that are made to last. The result is a mix of materials, colors and production techniques that is adapted the interior need in a typical Scandinavian home today, modern but timeless. The collection will be launched in October.